While I do not believe in “should”, i.e. coercion and self-coercion, I believe nonetheless that:
Keeping people accountable is very important, and confronting those around us for their mistakes and lack of integrity is the role of a good friend and partner
People who don't have full control over themselves, like toddlers and very young children, should be guided towards healthier behavior, though of course with a consideration of how it impacts their lives7
The right thing to do is not always nice and comfortable. It can be painful, or feel boring to the restless ego, or simply uncomfortable. Not always of course, because the pain of conscience might be far stronger such that one does the right thing anyway, and there are many moments where neither pain exists, but all that to say that there can pain or discomfort even in the absence of coercion
Fate, creative energy and one's own propensions shape one's life more than free-will, which exists but which is naive to use in ways which run against one's gifts and internal fire. In other words, you can do things which you ultimately do not care much about, but not for very long, which means that sooner or later you will have to listen to your creative voice and your conscience
Footnotes
4 At least in the old paradigm of getting a degree to then get a job, which some people avoid in fields like programming. It could be argued that because so many people have a degree, they have become significantly less valuable, though they still signal some minimum level of commitment to employers still, so they aren't completely worthless either